This morning i signed in to my social media accounts (Twitter, LinkedIn, Facebook, Youtube, etc …) and guess what i found … nothing … except for the basic tags on Facebook pictures and some status updates … On the other hand, when the clock struck 3:00 pm my time (GMT +3) … this is when the people in the US wake up, i start getting flooded with tweets and updates … so it struck me then and there that the MENA region is still not making use of Social Media as it should …
Is that because we don’t have enough people online, or is it simply a miseducation on that front … I would vote for the latter since online statistics show a substantial number of people who are surfing the net on a daily basis … this presents a number of questions:
- Are businesses looking at Social Media as a Marketing tool?
- Are individuals aware of the power of Social Media in Personal Branding?
- Aside from Facebook, are businesses aware of the different Social Media sites out there?
- Aside from setting up their business website, what are enterprises doing online?
Honestly the questions are endless … and therefore, so are the opportunities. From what little i know about Social Media, if i were to say one thing about it … it is certainly one of the cheapest ways to promote your business … it spreads like a virus … and if you know how to manage it, it is the best thing you can do for your business! All you need to do is unleash the virus and let the internet do the rest.
The graph below was taken from a report issued by MarketingProfs Research on The Benefits of Social Media Marketing. Honestly, the results are fascinating and should entice any kind of business to explore this incredible “free” tool.
As an independent consultant who is fascinated with this epidemic, I will be discussing in my postings how to make use of Social Media Marketing to benefit your business … and I invite you to give your input and thoughts on the subject.
talk to you soon,