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The Internet has provided us with the platform of information sharing – however, it was not completely free. Companies where using the web as a tool to push their product/services onto customers – very similar to other traditional media, like TV. But that is the old Internet – before the Web 2.0 era – before Social Media. If you are still charging for information, you might want to reconsider your pricing strategy. If you don’t, I can assure you that you’ll be out of business very soon! It’s out there for grabs and it’s all FREE!!!

As a marketing professor, I am sometimes asked by my students how come I don’t teach from a book, and my answer is more often than not “I am no thief!” In my opinion, the university textbooks have become obsolete – Seth Godin said it beautifully in his blog entitled “Textbook Rant” and I quote “Any professor of intro marketing who is assigning a basic old-school textbook is guilty of theft or laziness”. This is FREE info, you cannot charge for it and claim ownership.

This is only one example – think of Head Hunters – if they are still charging you as an employer or as a job seeker for their mere services of match making that you are being ripped off. I would recommend you setup a LinkedIn account and save yourself the unnecessary cost.

Interested in finding out what everybody is talking about, what the latest buzz word is, what the latest trends are … just create an account on Twitter – if used properly, this tool can become one of your primary sources of information – it’s viral!

Are you still charging for these services? Maybe it’s time to change, everybody else is providing them for FREE – Think About It