We are all greedy! Before you roll your eyes in discontent, try to be honest with yourself and think about it – we want success, we want money, we want to fancy cars, we want love, we want attention, we always want more time, we want trips to the Mauritius Islands and the Bahamas, we want our partners to be smart, beautiful, independent, loving, caring, wild and timid, angelic and devilish … let’s face it we want it all – we are greedy!
Ironically, this greed can also be observed in the relatively new social media environment – individuals and companies want to be on every possible SM site out there – and trust me there’s a lot out there – some are general, others are niche sites catered to a certain target, some are global, others are more regional, etc … but that doesn’t stop us from wanting to be on every single one of them – take a second to reflect on how many SM sites you are on. Personally, I am on 10 or 12 … or maybe 14 …!!! WOW … I don’t know!
The main purpose of social media is to expand your network and touch a wider audience base – but let’s not forget the basics when it comes to relationship management – you always have to follow through otherwise you will lose the customer, future referrals. and above all you risk losing your credibility. How you manage your social media presence is very critical for your business success … and my advice is if you’re not ready for the commitment don’t ride the wave just yet – it’s better to be dubbed as not In (~ the zone) than be dubbed as Out (~ of business).
“Gotta get me some of that New Marketing. Bring me blogs, email, Youtube videos, Myspace pages, Google AdWords … i don’t care, as long as it’s shiny and new” – this is a quote from Seth Godin’s book entitled Meatball Sundae. He writes about trying to match the the boring brands (“meatballs”) with the new tools in marketing that seem irresistible (“the sundae”) – you end up getting is a Meatball Sundae, which will most certainly give you an indigestion!
Before you venture in the world of social media and fall victim to this FRENZY, be sure you have all the right tools for the job. Do not be fooled by the “FREE” signage hanging at it’s gates – you ought to know by now there’s always a catch attached to that word!
I might have sounded like I’m pushing people away from social media; to the contrary, I am an advocate of social media marketing. By all means, ride the wave of social media, but know when to ride it and which one to ride! You don’t have to be on all the social media sites – look for the ones that will benefit you and you business most and manage those effectively. And as Godin mentions in his book, make sure your business is ready for this new wave and if it’s not, it might be time for a makeover. Think About It!