By now, you’re probably used to my style, let’s just say, I don’t necessarily conform with the norm. In my previous post, I tackled the idea of Social Media and the element of need related to Maslow’s Hierarchy. I received a lot of controversial views with regards to stage one and two of the pyramid. A lot questioned whether it is sufficient to simply get on board Social Media without having a plan. In theory, the answer is a definite No – but in practice, you find a lot of people simply riding the bus without any other motive except for the existence in the social media realm. This in turn led me to think of the urge of existence and its definition in that medium.
In Discourse on the Method and Principles of Philosophy, Rene Descartes initially claimed that you can define your existence by the mere fact that you are capable of thinking – hence his infamous phrase cogito ergo sum
or I think Therefore I am! Does that still apply in the social media world? Can you suffice by simply thinking? Or is there a need to voice your thought to prove your existence? I am in favor of the latter argument!
Thinking, as a standalone function has become obsolete. Engaging your thoughts with others, that defines your existence. In a world of personal branding, how else would you stand out! In a recent interview with Seth Godin on Marketing Over Coffee, he refers to the concept of “shipping” which he explains is his own unique way, “Real artists ship … What makes something really great is that someone else uses it, if it does not ship, it’s worthless. So, what you must do is Ship … If you’re just sitting in your closet dreaming up big ideas and then you walk around saying ‘you know what, I had this idea but Google stole it from me’ that’s not worth anything …”. So thought is no longer enough, action is required. You could certainly be a great thinker, but if you don’t share your thoughts, they are worthless and sadly, so are you!
Social Media has provided everyone with an equal and unprecedented opportunity to reach out and touch people. The pretexts we once had before, be it financial, venue, opportunity, luck, connections or the lack of them, are no longer viable. Stop hiding behind such transparent excuses! In the words of Gary Vaynerchuk, it’s time to Crush It.
I was once, not long ago, in the same position! I was trying to find a reason not to take that next step. I was the Head of Marketing for Subway (for the Middle East and Africa region). I must say, the package that I had was what held me back most, but I was not satisfied. I knew I could offer much more and I wanted the opportunity to do so. Little did I know that what I was looking for was right there in my face! After reading Crush It, I asked myself, what was I really afraid of? Was it failure? Was it the uncertainty of what crushing it would bring? Then, I decided to look at the fuller half of that same glass – the world was my playground, and I had a chance to cash in on my passion! Guess what – I did it! I started touching people with my thoughts, and before I knew it, people started reaching out, seeking my services as a proficient marketer.
Between thought and existence there’s a leap of faith – it’s just like a bandage, you just have to rip it off. There’s no half way! So what are you waiting for, take the leap, rip it off – it’s an incredible feeling of self satisfaction. Think About It!
Twitter Share –