Humanity’s obsession with immortality is a never-ending quest that dates back to our earliest recorded histories and works of literature. The Epic of Gilgamesh, dating back to at least 22nd century BC, primarily revolves around the hero’s quest for immortality after the death of his close companion, Enkidu. The subject has been addressed by many religions in different forms. Today’s scientists, like Aubrey de Grey, are still in pursuit of the Holy Grail, the Philosopher’s Stone, that Fountain of Youth, that Key of Life.
I am here to tell you that the search is over – YES, the quest for immortality is over – we are there – YOU ARE IMMORTAL. Don’t worry, I haven’t lost it – I am actually quite conscious of the declaration I just made and I will say it again – You ARE Immortal!
I didn’t say, you CAN BE immortal, I said you ARE immortal. Social Media has made all of us immortal. Our digital foot prints are there to stay. Even if you delete your Facebook account, or your picture off Flickr … where do you think it all goes? probably some mega recycle bin somewhere in virtual space – so those ones and zeros are there forever! Every picture, every word, every video, every mouse click … it’s there to stay long after you go away. You asked for Immortality, you got it – be careful what you wish for!
So since immortality is no longer an optional thing, you might as well make the best of it – take control of your legacy! Start building your brand, your personal brand. How would you like to be remembered? Think of it this way, nowadays, as soon as we hear someone’s name, or some song, or anything, we google it up. This is not going to change, in fact, I think it will only get worse. So what are people expected to find when they look your name up? Have you googled your name – what we like to call the vanity search? Where (if any) does your name show up? What is your name associated with? What value did you bring into to this world? Are you just another number? and most importantly what are you doing to improve that legacy?
I was having drinks with a friend last night, who told me that she’s not into all the social media “crap”. She thinks it’s an invasion of her privacy and now that her parents are on, she has nowhere else to hide. Here’s the trick in social media, there isn’t really a way back. Your mark is there; so deal with it.
We are truly fortunate to be living in such an incredibly exciting era. We have an opportunity to create legacies with little effort compared to those who came before us. Heroes of literature, psychology, sociology, science, medicine had to slave away in the hope of getting their message across to the world to have a small taste of immortality by leaving behind a great legacy … we have it made for us!
Personal branding is not about YOU talking about YOU, it’s about PEOPLE talking about YOU through YOUR work. Personal Branding is not only for high status individuals, like CEOs, politicians, celebrities – it’s actually more relevant to YOU and ME. We have a chance of building a legacy through the value we create, the minds we captivate, the hearts we touch, and the lives we change. What are you waiting for?
I am eternally my legacy. by John Antonios
Each one of us is truly passionate about something, it could be music, it could be reading or writing, it could be making people laugh, it could be painting, it could be God, it could be politics, it could be anything … what is yours? what do you like to do? You can be sure there are a lot of people out there, who like the same thing and would love to share with you and learn from you.
In the future, when your grandchildren look up your name online, what will they find? Think About It!