Marketeers – You FAILED!
If you are reading this post right now – it’s one of 3 reasons: you’ve subscribed to my blog and you’re sort of stuck with reading it since you got it via email! you are usually interested with what i have to say as a marketer, you were insulted and intrigued by […]
Clutter!
How many ads did you view in the last week? How many adverts did you receive by email? or by post? how many of those were the “thank you for being our valued customer” type and with a limited time promotion & discount “only for you”? How many text message did you receive on […]
“The Catch” in FREE
In one of my previous blogs I addressed the concept of FREE and how social media has provided everyone with invaluable information that is out there for grabs! In a follow up post I noted that there’s always a catch attached to the word FREE – so what’s THE CATCH? We are […]
Social Media FRENZY
We are all greedy! Before you roll your eyes in discontent, try to be honest with yourself and think about it – we want success, we want money, we want to fancy cars, we want love, we want attention, we always want more time, we want trips to the Mauritius Islands and […]
Lies Don’t Sell!
How many times have you felt you’re being lied to by a salesperson? Why do most salespeople feel compelled to lie to make a sale? How far are they willing to stretch the truth? I find the idea of being lied to in general quite offensive and in a business context it […]
It’s FREE!!!
Kindly find below our updated price list for your consideration … Item Price Supplier Courses & Tutorials FREE Youtube, Blogs … Global Client Database FREE Facebook, LinkedIn, Twitter … Market Insight & Trends FREE Twitter, Google Wave … Customer Feedback FREE Facebook, Twitter, SurveyMonkey … Global Talent Pool FREE LinkedIn … Viral […]
Negative is Positive!!!
I know what you’re thinking … “John has certainly lost his mind” – not really! In social media negative is positive! Allow me to explain – A lot of companies fear Social Media because they have no control over all the elements involved in the process. “How can we stop customers from saying negative things […]
SMM – Leveling The Playing Field
What is the main difference between big brands and smaller brands? The former obviously have much bigger budgets, which makes activating a through-the-line marketing strategy a simpler task than for small brands, which have to keep track on all expenditures and monitor their ROI. I’ve been working in the FMCG industry for […]
Are you making the best use of Social Media …
This morning i signed in to my social media accounts (Twitter, LinkedIn, Facebook, Youtube, etc …) and guess what i found … nothing … except for the basic tags on Facebook pictures and some status updates … On the other hand, when the clock struck 3:00 pm my time (GMT +3) … […]