CRM or SPAM?
As some of you might know, the 23rd of January marked the day of my 33rd birthday … so feel free to wish me a belated happy birthday in the comment section below 🙂 Since I never take off my branding goggles, I couldn’t help but notice the amount of SPAM I […]
It’s not B2B or B2C, it’s P2P Marketing!
Part of our daily marketing jargons are terms like B2B and B2C … As a company or individual, your business is always classified in one (or both) these categories. If your business caters to other businesses then your operation is classified as business-to-business (B2B); if however, your business caters directly to consumers […]
Branding 2.0 for NGOs
On Wednesday, September 28, 2011, I had the honor and pleasure of discussing the subject of Branding 2.0 for NGOs as part of a joint collaboration conference between Microsoft Egypt, UNDP and ICT Trust Fund, entitled “Nebny Masr” or “Building Egypt,” that was hosted by the Sawy Culture Wheel in Zamalek. Over […]
Naked Brands
Catchy title, right? I thought so too … in fact, today’s post is all about nakedness! Before you get any thoughts, I’m referring to brands putting themselves out there … hold on, that still sounds wrong! OK, let me try that again. In our discussion today, we’ll be talking about the concept […]
SMART Revolution Falls Short – Focus #Egypt
In my last post, I was taken by all the emotions surrounding, what was dubbed as, the 2.0 Revolution in Egypt. I tried to reflect on the marketing lessons behind the success of this social media revolution. In conclusion, the key success factor was the emotional selling proposition represented by the brand […]
The Success behind the Social Media Revolution – Focus #Egypt
To write today’s post, I had to look up successful social media campaigns from around the world and try to understand what they have in common. What made them successful? How was this success measured? And much more … Social Media Examiner featured an article entitled “Top 10 Facebook Pages and Why […]
Marketing Grammar – The WH Questions
If English is your first, second, or even your third language, you certainly must have come across the WH questions: Who, When, Where, What, Why and How! Don’t ask me why “How” is included, it just is! In any case, I promise this post won’t be an English grammar lesson – it’s […]
New Marketing Terminology: Participants
This is not one of my typical blog post, it is simply a reflection on video I watched just as I was about to turn off my computer and head home! I am a big fan of  TED, and today I watched a video by Clay Shirky about “How social media can […]
Social Media – The Game of Online Domination
This post was inspired by a conversation that was raised on Twitter with @correlationist (aka Prince) when I was contemplating a new topic for my next post. I was also inspired by reading a post by Jeff Sayer entitled Flocking the Stream. The conversation was about the new streaming platforms emerging like […]
Change is still a dirty word, or is it?
Change seems to be the word that is the center of my life nowadays. Well let’s just say, personally and professionally, all that was, is no longer there! I’ve recently resigned from my job, started my own business, handling a million projects, moved countries … so Change might be the understatement of […]
The Social Media Hierarchy of Needs
Have you ever wondered about the reasons behind the success of social media? What made Facebook become a $10 Billion business? Why does Facebook have more than 350 million users? Why do you have over 3 million images uploaded on Flickr every day? Why are over 900,000 thousand blogs posted daily? More […]
What Are They “Not” Teaching You?
Yesterday, I had the pleasure of meeting up with a couple of marketing student, who were in the process of writing their thesis a needed a bit of inspiration. They told me about their projects and the requirements set by the professor. I expressed my dismay with the professor’s outdated approach and […]