Brand Dilution: Short-term Profit & Long-term F*** it
I’ve been away for quite some time … actually for a very long time, but the reason is that I’ve been setting up a new blog to share my thoughts on random topics that cross my mind and don’t fall under branding and social media per say. This small intro is right […]
Empower them with Knowledge!
In light of my previous blog, I wanted to further explore how we always give little attention to our internal customers and we end up blaming them for our failures! Yes, I’m talking about the sales team again. I’ve been working in marketing for several different across my career and I have […]