If Content is King, then Engagement is Queen!
In 1996, Bill Gates wrote an article entitled “Content is King” – don’t ask me why, but someone has gone through a lot of trouble to try to delete any trace of that article. Ironically, content IS king, and you can never really delete a digital footprint – here’s a link to […]
Fresh Graduates – Ready … Aim … Hire!
Even though there’s one keystroke separating the “H” and the “F”, trust me, this is not a typo! In today’s post, we’ll discuss how to strategically use the blogging and the networking power of social media to guarantee your spot on the hiring manager’s radar, cause let’s face it, if you’re counting […]
It’s not B2B or B2C, it’s P2P Marketing!
Part of our daily marketing jargons are terms like B2B and B2C … As a company or individual, your business is always classified in one (or both) these categories. If your business caters to other businesses then your operation is classified as business-to-business (B2B); if however, your business caters directly to consumers […]
Personal Branding – How-to Avoid Brand Name Confusion
Personal Branding is all about earning your brand the attention it deserves; but what if your brand shares the spotlight with someone else? In other words, what if you have a common name? If the next employer, or client, or contact googles your name up to learn more about you after that […]
KLOUT – Measuring Your Personal Branding Influence & Style
There are thousands of Social Media monitoring tools out there that should certainly be used to measure the effectiveness of your branding activities. This here is the first in a series of posts that will be introducing how to make the best use of these tools. In today’s post, I’ll be talking about […]
Branding 2.0 for NGOs
On Wednesday, September 28, 2011, I had the honor and pleasure of discussing the subject of Branding 2.0 for NGOs as part of a joint collaboration conference between Microsoft Egypt, UNDP and ICT Trust Fund, entitled “Nebny Masr” or “Building Egypt,” that was hosted by the Sawy Culture Wheel in Zamalek. Over […]
Naked Brands
Catchy title, right? I thought so too … in fact, today’s post is all about nakedness! Before you get any thoughts, I’m referring to brands putting themselves out there … hold on, that still sounds wrong! OK, let me try that again. In our discussion today, we’ll be talking about the concept […]
SMART Revolution Falls Short – Focus #Egypt
In my last post, I was taken by all the emotions surrounding, what was dubbed as, the 2.0 Revolution in Egypt. I tried to reflect on the marketing lessons behind the success of this social media revolution. In conclusion, the key success factor was the emotional selling proposition represented by the brand […]
The Success behind the Social Media Revolution – Focus #Egypt
To write today’s post, I had to look up successful social media campaigns from around the world and try to understand what they have in common. What made them successful? How was this success measured? And much more … Social Media Examiner featured an article entitled “Top 10 Facebook Pages and Why […]
The Social Media Revolution – Spotlight on Egypt
I’m not sure where or how to start this post, but I will suffice by saying “YOU CAN’T SILENCE FREEDOM”. This post might lead to banning me from Egypt or worse, but this is my contribution to a country I love dearly. I dedicate this post to Egypt. Censorship is not new […]
Sharing is Caring, but Stealing is Illegal!
My work has been republished online and offline in all corners of the world by many different people and it always puts a smile on my face to know that someone out there appreciates my work and finds it worth sharing with their network. This in turn grows my network base as […]
Case Study: Rewarding Champions Using Foursquare
“Don’t worry, I won’t tell anyone, I’ll just blog about it, post it on my Facebook and Twitter – oh and yes, I already checked in on Foursquare and sent out a shout out to all my friends!” said the disgruntled customer at the restaurant to the manager. In an earlier post, […]