Brand Dilution: Short-term Profit & Long-term F*** it
I’ve been away for quite some time … actually for a very long time, but the reason is that I’ve been setting up a new blog to share my thoughts on random topics that cross my mind and don’t fall under branding and social media per say. This small intro is right […]
Personal Branding vs. Reputation Management
Enough is enough! I’ve been reading about this never-ending dispute ever since I started my journey with personal branding. I am here to end this argument once and for all: Personal Branding encompasses Reputation Management, and that logically means they are not the same. This is marketing 101 – you have to […]