Suggest an Arrest – CSR Initiative by NISSAN
During the month of March, Nissan Lebanon launched a campaign entitled “Suggest an Arrest” aimed at raising awareness against drunk driving. In this post, I will be reviewing Nissan’s campaign from a CSR perpective, highlighting the pros and cons of their initiative. I’ll start off by defining what the objective of corporate social […]
Branding 2.0 for NGOs
On Wednesday, September 28, 2011, I had the honor and pleasure of discussing the subject of Branding 2.0 for NGOs as part of a joint collaboration conference between Microsoft Egypt, UNDP and ICT Trust Fund, entitled “Nebny Masr” or “Building Egypt,” that was hosted by the Sawy Culture Wheel in Zamalek. Over […]
Personal Branding is for YOU
I'm going to perform a magic trick right now! Do I know you? Probably not! Can I see you? I don't think so! Are you a student? An executive? A doctor? A woman? A celebrity? A parent? I have no idea! So basically, I have absolutely no clue who you are, or what you do, or anything certain about you, except for the fact that you are reading my blog right now. Right? Wrong! I can tell you without knowing any of the above that Personal Branding is for YOU.