Personal Branding – How-to Avoid Brand Name Confusion
Personal Branding is all about earning your brand the attention it deserves; but what if your brand shares the spotlight with someone else? In other words, what if you have a common name? If the next employer, or client, or contact googles your name up to learn more about you after that […]
Branding 2.0 for NGOs
On Wednesday, September 28, 2011, I had the honor and pleasure of discussing the subject of Branding 2.0 for NGOs as part of a joint collaboration conference between Microsoft Egypt, UNDP and ICT Trust Fund, entitled “Nebny Masr” or “Building Egypt,” that was hosted by the Sawy Culture Wheel in Zamalek. Over […]
Naked Brands
Catchy title, right? I thought so too … in fact, today’s post is all about nakedness! Before you get any thoughts, I’m referring to brands putting themselves out there … hold on, that still sounds wrong! OK, let me try that again. In our discussion today, we’ll be talking about the concept […]
SMART Revolution Falls Short – Focus #Egypt
In my last post, I was taken by all the emotions surrounding, what was dubbed as, the 2.0 Revolution in Egypt. I tried to reflect on the marketing lessons behind the success of this social media revolution. In conclusion, the key success factor was the emotional selling proposition represented by the brand […]
The Social Media Revolution – Spotlight on Egypt
I’m not sure where or how to start this post, but I will suffice by saying “YOU CAN’T SILENCE FREEDOM”. This post might lead to banning me from Egypt or worse, but this is my contribution to a country I love dearly. I dedicate this post to Egypt. Censorship is not new […]
Why Should Your Business Care About Social Media?
Whether you like it or not, your business (brand) is being talked about … So you might as well join the conversation. The weight of word-of-mouth marketing is unequivocal; think of social networking as word-of-mouth on steroids! Customers are using social media to discuss, evaluate, and recommend your business. As a business, […]