SMART Revolution Falls Short – Focus #Egypt
In my last post, I was taken by all the emotions surrounding, what was dubbed as, the 2.0 Revolution in Egypt. I tried to reflect on the marketing lessons behind the success of this social media revolution. In conclusion, the key success factor was the emotional selling proposition represented by the brand […]
The Success behind the Social Media Revolution – Focus #Egypt
To write today’s post, I had to look up successful social media campaigns from around the world and try to understand what they have in common. What made them successful? How was this success measured? And much more … Social Media Examiner featured an article entitled “Top 10 Facebook Pages and Why […]
The Social Media Revolution – Spotlight on Egypt
I’m not sure where or how to start this post, but I will suffice by saying “YOU CAN’T SILENCE FREEDOM”. This post might lead to banning me from Egypt or worse, but this is my contribution to a country I love dearly. I dedicate this post to Egypt. Censorship is not new […]