Social Media FRENZY
We are all greedy! Before you roll your eyes in discontent, try to be honest with yourself and think about it – we want success, we want money, we want to fancy cars, we want love, we want attention, we always want more time, we want trips to the Mauritius Islands and […]
Negative is Positive!!!
I know what you’re thinking … “John has certainly lost his mind” – not really! In social media negative is positive! Allow me to explain – A lot of companies fear Social Media because they have no control over all the elements involved in the process. “How can we stop customers from saying negative things […]
SMM – Leveling The Playing Field
What is the main difference between big brands and smaller brands? The former obviously have much bigger budgets, which makes activating a through-the-line marketing strategy a simpler task than for small brands, which have to keep track on all expenditures and monitor their ROI. I’ve been working in the FMCG industry for […]