If Content is King, then Engagement is Queen!
In 1996, Bill Gates wrote an article entitled “Content is King” – don’t ask me why, but someone has gone through a lot of trouble to try to delete any trace of that article. Ironically, content IS king, and you can never really delete a digital footprint – here’s a link to […]
Social Recruitment – The War for Talent
The War for Talent is fiercer than ever. If all you have in your arsenal is your CV, then your chances of survival are very slim. According to the 2012 Jobvite Social Recruitment survey results, 92% of companies plan to use social media for recruiting. Hiring managers and recruitment professionals are becoming […]
KLOUT – Measuring Your Personal Branding Influence & Style
There are thousands of Social Media monitoring tools out there that should certainly be used to measure the effectiveness of your branding activities. This here is the first in a series of posts that will be introducing how to make the best use of these tools. In today’s post, I’ll be talking about […]
SMART Revolution Falls Short – Focus #Egypt
In my last post, I was taken by all the emotions surrounding, what was dubbed as, the 2.0 Revolution in Egypt. I tried to reflect on the marketing lessons behind the success of this social media revolution. In conclusion, the key success factor was the emotional selling proposition represented by the brand […]
The Success behind the Social Media Revolution – Focus #Egypt
To write today’s post, I had to look up successful social media campaigns from around the world and try to understand what they have in common. What made them successful? How was this success measured? And much more … Social Media Examiner featured an article entitled “Top 10 Facebook Pages and Why […]
The Social Media Revolution – Spotlight on Egypt
I’m not sure where or how to start this post, but I will suffice by saying “YOU CAN’T SILENCE FREEDOM”. This post might lead to banning me from Egypt or worse, but this is my contribution to a country I love dearly. I dedicate this post to Egypt. Censorship is not new […]
New to Twitter?
I first joined Twitter on Saturday, Nov 14, 2009 at 14:33. Exactly one year ago, on November 19, 2009, I had a total of 13 tweets out, and 3 replies, and 0 re-tweets. One year later, I have over 5,840 updates, with well over 1,300 people I follow and who follow me! So […]
Why Should Your Business Care About Social Media?
Whether you like it or not, your business (brand) is being talked about … So you might as well join the conversation. The weight of word-of-mouth marketing is unequivocal; think of social networking as word-of-mouth on steroids! Customers are using social media to discuss, evaluate, and recommend your business. As a business, […]
My Answer to Social Media Skeptics
On Sunday, October 10, 2010, I was invited by Lilly to attend the Global Work Party to Help Lebanon Go Solar organized by Young Leader Social Media Café (#ymlsc). It is a grassroot campaign that was led by 350.org. On this day, more than 6631 Events in 188 Countries celebrated climate solutions […]
100 Social Media Tips You Must Know
Forget my usual sarcastic introduction – this post is clear cut and straight to the point. As the title suggests, below is a list of tips about social media that you need to remember to know before 2011. Some might sound generic and applicable beyond the scope of social media – but […]
Social Media Responsibility (SMR)
If this sounds familiar, it’s probably because you’re confusing it with CSR (Corporate Social Responsibility). However, the subjects might not be that far apart after all. Businesses that get on board the social media bus must understand the level of responsibility that comes with it. In what seems to be an ancient […]
Twitter Re-Tweet Etiquette
The fourth Twitter commandments states, “Thou shalt not re-tweet without reading content”. In a recent poll, my dear friend Lilly asked, “Do you re-tweet someone without checking the link they provided in their tweet?”- only 53% said a definitive no! The other votes were divided between Yes (8%), Sometimes (13%), and Depends on […]