The Fall of CVs & The Rise of Personal Branding
The title of this post was inspired from an old book I read by Ries & Ries entitled “The Fall of Advertising & The Rise of PR“. This book was published in 2002, I think with Social Media in full throttle today, this book makes more sense than ever! I highly recommend […]
Personal Branding – Your Avatar is Important, Stick to It
It’s been a while since I posted something on my blog and the reason for that is that I’ve been working on post graduate diploma project for my management consulting program at Grenoble Graduate School of Business. A couple of days left on that and then I’ll be back in full throttle. […]
New Marketing Terminology: Participants
This is not one of my typical blog post, it is simply a reflection on video I watched just as I was about to turn off my computer and head home! I am a big fan of TED, and today I watched a video by Clay Shirky about “How social media can […]
Singing Your Way through Social Media
It’s no secret that I have another passion beyond marketing, one that is the very mere expression of my soul – I sing! If you have been following me on Foursquare, you might have noticed that the places I frequent often are those that offer Karaoke! Yesterday night wasn’t any different – […]
Personal Branding – The 10 Commandments
On January 25th, I started a new religion, the Social Media Religion and I preached about the 10 Commandment of Twitter. This is the second post in that series where I sermonize about the Personal Branding and the lessons I learned while building my own. Thou shalt be true to thyself Being […]
Personal Branding: The Essence of Trust
“Don’t talk to strangers” – that sentence is probably taught all over the world by parents to their children. Ironically on Twitter and other similar social media platforms, we do exactly the opposite. Personally, I know less than 1% of the people I follow and people who follow me on Twitter – […]
You ARE Immortal – Take Control of Your Legacy
Humanity’s obsession with immortality is a never-ending quest that dates back to our earliest recorded histories and works of literature. The Epic of Gilgamesh, dating back to at least 22nd century BC, primarily revolves around the hero’s quest for immortality after the death of his close companion, Enkidu. The subject has been […]
Social Media – The Game of Online Domination
This post was inspired by a conversation that was raised on Twitter with @correlationist (aka Prince) when I was contemplating a new topic for my next post. I was also inspired by reading a post by Jeff Sayer entitled Flocking the Stream. The conversation was about the new streaming platforms emerging like […]
Change is still a dirty word, or is it?
Change seems to be the word that is the center of my life nowadays. Well let’s just say, personally and professionally, all that was, is no longer there! I’ve recently resigned from my job, started my own business, handling a million projects, moved countries … so Change might be the understatement of […]
I think, therefore I am – Not Anymore!
By now, you’re probably used to my style, let’s just say, I don’t necessarily conform with the norm. In my previous post, I tackled the idea of Social Media and the element of need related to Maslow’s Hierarchy. I received a lot of controversial views with regards to stage one and two […]
The Social Media Hierarchy of Needs
Have you ever wondered about the reasons behind the success of social media? What made Facebook become a $10 Billion business? Why does Facebook have more than 350 million users? Why do you have over 3 million images uploaded on Flickr every day? Why are over 900,000 thousand blogs posted daily? More […]
Social Media – The NEW Customer Comment Card
“Excuse me, but do you mind filling our customer comment card”, said the waiter as he handed me the check. “Certainly”, I replied but what I should have said was, “Are you kidding? I already Foursqaured it, tweeted about it, and Facebooked it …” Why should I fill out a customer comment […]