Personal Branding – How-to Avoid Brand Name Confusion
Personal Branding is all about earning your brand the attention it deserves; but what if your brand shares the spotlight with someone else? In other words, what if you have a common name? If the next employer, or client, or contact googles your name up to learn more about you after that […]
KLOUT – Measuring Your Personal Branding Influence & Style
There are thousands of Social Media monitoring tools out there that should certainly be used to measure the effectiveness of your branding activities. This here is the first in a series of posts that will be introducing how to make the best use of these tools. In today’s post, I’ll be talking about […]
Why Should Your Business Care About Social Media?
Whether you like it or not, your business (brand) is being talked about … So you might as well join the conversation. The weight of word-of-mouth marketing is unequivocal; think of social networking as word-of-mouth on steroids! Customers are using social media to discuss, evaluate, and recommend your business. As a business, […]
My Answer to Social Media Skeptics
On Sunday, October 10, 2010, I was invited by Lilly to attend the Global Work Party to Help Lebanon Go Solar organized by Young Leader Social Media Café (#ymlsc). It is a grassroot campaign that was led by 350.org. On this day, more than 6631 Events in 188 Countries celebrated climate solutions […]
Social Media Responsibility (SMR)
If this sounds familiar, it’s probably because you’re confusing it with CSR (Corporate Social Responsibility). However, the subjects might not be that far apart after all. Businesses that get on board the social media bus must understand the level of responsibility that comes with it. In what seems to be an ancient […]