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Below is a handful of workshops that can be customized according to your needs. Depending on the content, workshops range between one and three days. All the workshops are hands-on and highly interactive that’s why the ideal group size varies between 10 and 15 people max.

Personal Branding for Entrepreneurs & Business Owners

If you’re an entrepreneur or a business owner then your personal brand is one and the same with your corporate brand. You should not beg, bug, or buy attention; you should earn it. In this workshop, I will take you through the three stages of Personal Branding and provide you with the tools you need to leverage and deliver on your unique promise of value. We will work together on unearthing your Personal Brand and explore the best tools to reach your intended audience and allow you to stand out from the competition and expand your network.

Key Takeaways
    • Understand your Personal Brand
    • Develop a Personal Brand roadmap
    • Develop a communication plan
    • Discover tools to help you maintain your brand

Personal Branding for Students & Fresh Graduates

Your main concern as a student about to graduate or a fresh graduate is employment. If you’ve been reading about it on market trends, you’re well aware of the following facts:

  • Unemployment is on the rise
  • Competition is fiercer than ever before
  • Your degree is not unique
  • Your CV is just one of many
  • Most companies prefer to hire people with work experience

So what can you do about it? How can you stand out from the crowd and get noticed? The answer is simple: Personal Branding.

In this workshop, I will take you through discovering and communicating your Personal Brand for career distinction. The following subjects will be tackled in this workshop:

  • The Brand YOU: discovering and highlighting what makes you unique
  • Turning Your Presentation into a Performance
  • It’s not what you say, but how you say it: the importance of voice quality and body language
  • You are what you wear: proper attire to reflect your personal brand (a suit is not always the answer)
  • Elevator Pitch: working on those intros
Key Takeaways
    • Discover your brand
    • Learn how to use social media to attract potential employers
    • Rank better in search engines
    • Stand out from the competition

Employer Branding – Branding For Talent

Employer branding represents a firm’s efforts to promote, both within and outside the company, a clear view of what makes it different and desirable as an employer. The traditional approach to talent acquisition yields in huge databases, whereas the process of employer branding identifies the right talent for the right position. This workshop will showcase how a firm can strategically engage their employees and build a favorable reputation from within, dynamically impacting your brand and image in the market & workplace to lead the war for talent.

Key Takeaways
  • Attract & retain talent
  • Position your firm as the employer of choice
  • Develop a solid brand culture

Leveraging Your Personal Brand through Social Media

This workshop takes for granted that you have already established your Personal Brand and would like to know how to leverage the digital tools to reach out for your target audience and earn their attention. Nowadays, if you don’t exist on Google, you don’t exist.
In this workshop, I will help you unravel the mystery behind Google, and show you how to best use social media sites like LinkedIn, Facebook, Twitter, Pinterest, and blogs to promote your brand online.

Key Takeaways
  • Demystify Google to rank higher
  • Use the social media tools to leverage your brand
  • Learn how to build your social network

Social Media – The Whole Nine Yards

This isn’t your ordinary social media workshop. The latter is designed to give your social media marketing game a boost using tips and techniques from the biggest brands around the world. In this workshop, we’ll be looking at:

  • Understanding Social Media Community Management
  • Understanding Social Business and Why Is It Important to Marketing
  • Monitoring & Measuring Social Media Marketing
  • Building a Blog That Creates Fans for Your Brand
  • Incorporating YouTube Videos into Your Marketing Strategy
  • Growing Your Facebook Fan Base
  • Incorporating Twitter Into Your Business Strategy
  • Using Google+ Effectively
  • Generating Business from Your LinkedIn Presence
  • Preparing Your Brand for Social Media’s Visual Revolution
  • Leveraging Location-Based Marketing
  • Delivering Measurable Social Media ROI
Key Takeaways
  • Success stories in social media
  • Planning online PR and social media
  • Objectives and metrics
  • Research and mapping
  • Tools, tactics, targets and teams
  • Developing a strategy
  • Online reputation management

Successful Coaching for Managers

Coaching has journeyed from the world of sports to the corporate world and has become an integral part of our daily lives. Coaching is ultimately about raising human performance. Nowadays, managers at different level of the company are expected to coach their team members on a regular basis and hiring dedicated coaches to take over that task is not feasible.
This workshop is intended to transform your managers into effective coaches.

Key Takeaways
  • How to combine your job as a manager and your role as a coach
  • The three basic principles of coaching
  • The coaching ARROW framework
  • How to put coaching in context


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