Category: Personal Branding
The Fall of CVs & The Rise of Personal Branding
The title of this post was inspired from an old book I read by Ries & Ries entitled “The Fall of Advertising & The Rise of PR“. This book was published in 2002, I think with Social Media in full throttle today, this book makes more sense than ever! I highly recommend […]
5 min read
Personal Branding vs. Reputation Management
Enough is enough! I’ve been reading about this never-ending dispute ever since I started my journey with personal branding. I am here to end this argument once and for all: Personal Branding encompasses Reputation Management, and that logically means they are not the same. This is marketing 101 – you have to […]
2 min read
Personal Branding – A Full-time Lifetime Job!
First off, I’d like to inform you, my dear reader, that I have successfully completely my Diploma in Management Consulting project and I will soon be publishing the paper, entitled John Antonios – Personal Brand: The Birth of Immortality. I’ll let you know when it’s up for grabs. The subject of today’s […]
3 min read
Personal Branding – Your Avatar is Important, Stick to It
It’s been a while since I posted something on my blog and the reason for that is that I’ve been working on post graduate diploma project for my management consulting program at Grenoble Graduate School of Business. A couple of days left on that and then I’ll be back in full throttle. […]
4 min read
Personal Branding is for YOU
I'm going to perform a magic trick right now! Do I know you? Probably not! Can I see you? I don't think so! Are you a student? An executive? A doctor? A woman? A celebrity? A parent? I have no idea! So basically, I have absolutely no clue who you are, or what you do, or anything certain about you, except for the fact that you are reading my blog right now. Right? Wrong! I can tell you without knowing any of the above that Personal Branding is for YOU.
5 min read
Personal Branding – It’s all about Humbleness
One day, a boy went to visit his grandfather at his farm. He used to enjoy sitting at grandpa's rocking chair and listen to him tell stories. That afternoon, the boy admired the tall standing wheat stems as they danced with the soft breeze. But to the little boy's surprise, some of the wheat stems didn't share this wonderful dance; they were bent towards the ground as if with grief. He asked his grandpa why these stems were sad. With a soft smile, grandpa explained that these wheat stems, bow down in humbleness and not in sadness, for it is those that bear fruit … the ones you see standing tall are fruitless!
This is how the priest at church concluded his sermon a couple of weeks back – however, when he had told it, he didn't explicitly refer to humbleness, but it struck me as too loud a message to ignore.
2 min read
Marketing Grammar – The WH Questions
If English is your first, second, or even your third language, you certainly must have come across the WH questions: Who, When, Where, What, Why and How! Don’t ask me why “How” is included, it just is! In any case, I promise this post won’t be an English grammar lesson – it’s […]
2 min read
Personal Branding – Once You Pop, You Can’t Stop
Do you recall the Pringle’s old slogan: “Once you pop, you can’t stop”? Its intended meaning was that once you pop off the top of the Pringles can, you can’t stop eating – this is very similar to Personal Branding. Actually, while I was doing my research about the slogan, I came across a smart come […]
3 min read
Singing Your Way through Social Media
It’s no secret that I have another passion beyond marketing, one that is the very mere expression of my soul – I sing! If you have been following me on Foursquare, you might have noticed that the places I frequent often are those that offer Karaoke! Yesterday night wasn’t any different – […]
4 min read
Personal Branding – The 10 Commandments
On January 25th, I started a new religion, the Social Media Religion and I preached about the 10 Commandment of Twitter. This is the second post in that series where I sermonize about the Personal Branding and the lessons I learned while building my own. Thou shalt be true to thyself Being […]
6 min read
Personal Branding: The Essence of Trust
“Don’t talk to strangers” – that sentence is probably taught all over the world by parents to their children. Ironically on Twitter and other similar social media platforms, we do exactly the opposite. Personally, I know less than 1% of the people I follow and people who follow me on Twitter – […]
5 min read
You ARE Immortal – Take Control of Your Legacy
Humanity’s obsession with immortality is a never-ending quest that dates back to our earliest recorded histories and works of literature. The Epic of Gilgamesh, dating back to at least 22nd century BC, primarily revolves around the hero’s quest for immortality after the death of his close companion, Enkidu. The subject has been […]
3 min read