Social Recruitment – The War for Talent
The War for Talent is fiercer than ever. If all you have in your arsenal is your CV, then your chances of survival are very slim. According to the 2012 Jobvite Social Recruitment survey results, 92% of companies plan to use social media for recruiting. Hiring managers and recruitment professionals are becoming […]
Personal Branding – How-to Avoid Brand Name Confusion
Personal Branding is all about earning your brand the attention it deserves; but what if your brand shares the spotlight with someone else? In other words, what if you have a common name? If the next employer, or client, or contact googles your name up to learn more about you after that […]
KLOUT – Measuring Your Personal Branding Influence & Style
There are thousands of Social Media monitoring tools out there that should certainly be used to measure the effectiveness of your branding activities. This here is the first in a series of posts that will be introducing how to make the best use of these tools. In today’s post, I’ll be talking about […]
The Success behind the Social Media Revolution – Focus #Egypt
To write today’s post, I had to look up successful social media campaigns from around the world and try to understand what they have in common. What made them successful? How was this success measured? And much more … Social Media Examiner featured an article entitled “Top 10 Facebook Pages and Why […]
The Social Media Revolution – Spotlight on Egypt
I’m not sure where or how to start this post, but I will suffice by saying “YOU CAN’T SILENCE FREEDOM”. This post might lead to banning me from Egypt or worse, but this is my contribution to a country I love dearly. I dedicate this post to Egypt. Censorship is not new […]
The Fall of CVs & The Rise of Personal Branding
The title of this post was inspired from an old book I read by Ries & Ries entitled “The Fall of Advertising & The Rise of PR“. This book was published in 2002, I think with Social Media in full throttle today, this book makes more sense than ever! I highly recommend […]
Singing Your Way through Social Media
It’s no secret that I have another passion beyond marketing, one that is the very mere expression of my soul – I sing! If you have been following me on Foursquare, you might have noticed that the places I frequent often are those that offer Karaoke! Yesterday night wasn’t any different – […]
Social Media – The Game of Online Domination
This post was inspired by a conversation that was raised on Twitter with @correlationist (aka Prince) when I was contemplating a new topic for my next post. I was also inspired by reading a post by Jeff Sayer entitled Flocking the Stream. The conversation was about the new streaming platforms emerging like […]
What Are They “Not” Teaching You?
Yesterday, I had the pleasure of meeting up with a couple of marketing student, who were in the process of writing their thesis a needed a bit of inspiration. They told me about their projects and the requirements set by the professor. I expressed my dismay with the professor’s outdated approach and […]
How-to add Icons in Your Signature
A great source for blog posts is questions you encounter in your daily life – in your business, in a conversation with your friends, in an article, even in an email from a friend. This post in an answer the could have been simply sent in a reply email, but since everyone […]
Social Media FRENZY
We are all greedy! Before you roll your eyes in discontent, try to be honest with yourself and think about it – we want success, we want money, we want to fancy cars, we want love, we want attention, we always want more time, we want trips to the Mauritius Islands and […]
Social Media – The NEW Customer Comment Card
“Excuse me, but do you mind filling our customer comment card”, said the waiter as he handed me the check. “Certainly”, I replied but what I should have said was, “Are you kidding? I already Foursqaured it, tweeted about it, and Facebooked it …” Why should I fill out a customer comment […]