"Trust in me, just in me Shut your eyes and trust in me"
I’m sure you all remember the widely popular animated Walt Disney classic, The Jungle Book (1967) – you must recall Mowgli, Shere Khan, Bagheera, King Loui, Baloo, and let’s not forget my all time favorite – Kaa! Every time I see an advertisement trying to sell me something and convince me that it’s what I’ve been looking for all my life, I am instantly reminded of Kaa singing to Mowgli “Trust In Me“. In the movie, if you recall, Kaa sings and hypnotizes the boy, placing him under a trance and readies itself to devour him!
It would be nice to live in a world where you can be driving in you car one day and pass by a side road panel that says:
JUST LIKE HOME MOTEL
“bed sheets need to be changed, bathroom is relatively clean, and the light bulb is acting funny … we make it feel just like home” –
As ridiculous as this ad sounds, I think I would trust it! But let’s get back to reality – all the ads that are being pushed at us on a daily basis are hardly credible – regardless of the product or service! You are asked to trust them with no questions asked! But how could you? Think of print ads that you see in your favorite magazine – the latter was paid for that ad with no questions asked about the truthfulness that the ad claims to hold. Same goes for TV ads!
In any kind of setting – love, friendship, family, business – trust is earned! Social Media is the only medium that can earn you that trust. You are completely exposed in the digital world. Everything you say, every picture you upload, every comment you make is captured in ones and zeros forever. Secrets are becoming a thing of the past. As an individual, in the social media world, you have to earn the trust of others by being who you are (just like in real life). People will read your blog and your comments about other posts and learn how you think and react. They can learn about you on their own time at their own pace and then they will extend their hand in friendship and trust. So now, when you recommend a product or a service, they will trust the source by transitivity!
The same applies to organizations – they need to engage with their customers by getting them involved – seeing what they like, hearing what they’re saying, taking the time to reply back with helpful answers to concerns they might have … all this builds the trust and only then can they monetize on that it!
Are you like my slithery friend, Kaa? What are you doing to earn the trust of your customers? Think About It!
[digg=http://digg.com/business_finance/Trust_In_Me]
I don’t know a lot to say on this post, but it certainly is a sincere and hearty message from you to your readers.
Im kind of lost on this one. I only know how to be myself. Everybody is invidual and not everyone wants to interact or indeed be a part of a wide circle of friends. And its also of dishearting when you extend the hand of friendship and trust and people respond in a negative way. But I agree in principal that yes you do have to earn trust and with trust comes respect, honesty and all the other traits that contribute to it. People seem to think you have a ulterior motive or an agenda when actually you are just genuinely being nice and also I find some people just do not comprehend the concept of trust within friendship or indeed the concept of friendship itself. I tell all my male and female friends that I love them equality, maybe thats sad I dont know, but it just comes so naturally to me.
howdy there, I really thought this post was extremely helpful and needed to say thankyou