As promised, the infographic below described the importance of personal branding in the success of companies in the new world of business. In the previous post I explain why companies need to move from B2B or B2C, to a Person-to-Person marketing approach. Understanding this pretext is important to make sense of the following infographic.
This is useful to do before you start hitting the market with your new personal brand toolkit. The cardinal sin in personal branding is having an inconsistent image, the typical one being having a rock’n’roll profile on Facebook and an ‘employee-friendly’ one on LinkedIn.
You’re absolutely right Devin – this reminds of of the 3C’s of Personal Branding – Consistency, Constancy, and Clarity. I previously discussed the concepts from a different stand point in an a post entitled “Personal Branding – A Full-time Lifetime Job!” – you can’t be wearing multiple masks depending on the situation … it’s one face, one brand!